Meolaa: Revolutionising E-Commerce for The Young At Heart

Meolaa: Revolutionising E-Commerce for The Young At Heart

 

In the dynamic world of e-commerce, the consumer is king, and their needs and preferences are constantly evolving. India has an estimated 116 million Gen Z population and targeting them with an e-commerce app is a pragmatic business strategy. That is exactly what Meolaa is doing. 

 

Meolaa’s purpose-driven innovative e-commerce platform is designed to meet the needs and preferences of the coming generation. The platform proffers a wide range of sustainable, high-quality products from a variety of proven brands. 

 

Meolaa is looking to define the future of shopping by curating products that echo with the values and sentiments of next-gen shoppers, namely Millennials, Gen Z, and Gen Y. These are they, who are more likely to invest in sustainable, high-quality products that are planet-friendly too.

 

$2 million In Seed Funding

Meolaa with its pioneering e-commerce app aims to target the young at heart and be a game-changer. It was in March 2022 that the company raised $165K in its pre-seed funding round. The Bengaluru-based startup closed the pre-seed round led by Nikhil Vora (Founder and CEO, Sixth Sense Ventures), Sachin Bhartiya (Founder, Lighthouse Funds), Dale Vaz (CTO of Swiggy), and StrongHer Ventures, to name a few.

 

In the seed funding round, Meolaa raked in $2 million, led by Turbostart. The company intends to use these funds to prepare their staff for the next phase of growth. 

 

It is credible to note that, with the funding of startups still hovering in a languid phase when most venture capitalists are bidding their time, raising sufficient funds highlights ample investor interest in this early stage startup.

The Founder

 

This digitally native, environment friendly, sustainable products e-commerce platform is founded by the young and zestful Ishita Sawant. 23-year-old Ishita Sawant completed her Bachelor of Science in International Business (Marketing) from Northeastern University, Boston and went on to establish Meolaa in the early days of 2022. 

 

Ishita is thrilled about the seed funding and states, “Meolaa’s seed funding is a stepping stone in our journey towards a future where all choices are sustainable solutions. Our aim is to enable customers to shop with confidence, knowing anything you buy from us is good for you, your family, and the planet.

 

We plan to deploy these funds towards building our team for our next stage of growth, establishing Meolaa as the trusted platform for sustainable consumer products, and enabling thousands of happy customers to build a healthier life." 

 

Inception

 

Gen Z consumers value personalised products and are often drawn to brands that share their credo. However, there’s a dearth of such a dedicated platform for these new-age shoppers. It is this realisation that birthed Meolaa, with an intent to create a niche in the e-commerce landscape. 

 

Meolaa, offers a one-stop-solution to tide over the gap between sustainability and lifestyle. The startup claims to partner with 1,500 brands having 1,25,000 products across six categories, and a sensitive user base of over 3 lakhs. Their environmental-friendly goods not only targets Gen Z customers, but everyone is who carbon-sensitive.

 

 

At present, the startup has a database of over 4,000 direct-to-customer (D2C) brands, of which it has onboarded around 250 brands spanning segments: relaxed fits, athleisure, loungewear, face yoga, massages, etc.,

Appscrip-Powered E-Commerce Platform

 

Appscrip evolved from years of experience designing mobility solutions and being a tech solution provider for startups. We identified a common denominator to assist end platform owners save time and money and allow them to focus on their core product. Appscrip's PWA powers the Meolaa App. 

 

Appscrip's Progressive Web Application (PWA) plays a pivotal role in boosting user engagement and conversion rates, showcasing our passion for innovative tech solutions that drive business success.

 

Built by Appscrip, Meolaa, the eco-friendly startup aims to stand out in the crowed e-commerce market as an environmentally conscious platform that’s creating a sustainable collection for the contemporary generation.

 

Unique Selling Proposition

Meolaa's unique selling proposition (USP) is its focus on the Gen Z. The app offers a wide range of trendy and affordable products that are relevant to Gen Z shoppers. Meolaa also has a strong focus on social commerce, allowing users to connect with their friends and family members to discover and purchase products.

 

Here are some of the key features of the Meolaa e-commerce app:

 

•           Trendy and affordable products: Meolaa offers a wide range of trendy and affordable products that are relevant to Gen Z shoppers.

•           Social commerce: Meolaa has a strong focus on social commerce, allowing users to connect with their friends and family members to discover and purchase products.

•           Same-day delivery: Meolaa offers same-day delivery on a wide range of products.

•           Easy returns: Meolaa offers easy returns on all products.

•           Range of payment options: Meolaa offers a wide range of payment options, including cash on delivery, credit card, and debit card.

•           Extensive customer support: Meolaa has a dedicated customer support team that is available 24/7 to help users with any of their concerns.