Success Story | A Glance Will Not Suffice

• Sasi George
• May 14, 2020

Appscrip has been working with InMobi for almost two years now. InMobi group comprises of Glance – the world’s first lock-screen platform, InMobi Marketing Cloud for CMOs, and TruFactor that offers Intelligence-as-a-Service for data professionals. InMobi, the country’s first unicorn, captured lock screens of smartphones to display content.

Glance is free to use and delivers AI-driven personalized ad-free content to screen zero of smartphones. As a user wakes up his phone, the locked screen brings up new visuals and interactive content personalized for them. You don’t have to unlock your phones to read stories or watch videos. Appscrip has provided the know-how to source necessary content.

Glance in a glance

Glance has garnered 100 million (DAU) daily active users and 100,000 installs by providing news, media content and interesting games on locked screen of Android-powered smartphones. They reached the milestone in 21 months from inception, which is the shortest time any internet based firm took to gain this number, said Naveen Tewari, founder and chief executive of InMobi Group.

Glance runs on Android, is exclusive and is integrated into the operating systems of Samsung, Xiaomi, Vivo, and Gionee’s mobiles. These four handset brands make up 85% of the new smartphones sold in India. Glance’s AI-powered customization empowers consumers to enjoy content, products, and services of their choice, delivered intuitively and in a visually engaging format.

Glance’s offerings are available across 19 categories. Glance provides content in English, Hindi, Tamil and Telugu, because 60% of its users are in Tier 2 and Tier 3 cities of India. People spend 25 minutes daily consuming content in a language comfortable to them on Glance. Video makes up 30% of the content on Glance as it is preferred over text.

Appscrip’s Role

Glance Lock-Screen Content

Glance is a high-quality platform with professional content and is not a user-generated medium. The latest news content provided on the lock-screen of mobiles by Glance is made possible by the Machine Learning tool that has been designed by Appscrip. Every 15 minutes content related to diverse subjects are picked by the algorithms and provided to the editorial team.

The content is then curated by the editorial team to ensure high quality, pristine, and neutral content is available for users. The personalised content is distributed to individuals as per their preferences comprehended by AI technology.

Games On Glance

Glance provides a plethora of short-form videos and games on Glance. This has in fact increased engagement level. Nearly 25% users play games on Glance actively. These games are sourced from various quarters and then curated by Appscrip’s developers to the requirements of Glance.

Glance also holds tournaments involving several participants with cash rewards in the taking. Players who don’t make it through can continue playing if they view videos that are promoted by the platform. The analytics and other requirements have been made possible by us.

Glance : A Case Study

Roposo Acquisition

Late 2018, InMobi acquired Roposo to provide short-form videos on the platform. Glance needed to boost its vernacular video content capabilities. And now have access to Roposo’s network of professional, vernacular content creators numbering close to 48 million. Indians seek high-quality video content in vernacular as only 10% of India speaks English.

Roposo’s interface lets users to watch videos in 10 languages, on 24 channels. The acquisition will qualifies Glance to tap into Roposo’s network of regional influencers and create vernacular video content. The firm is now ensuring to make these short-form videos available in as many local languages.

All technical work involving Roposo, on the front end, dash-boards or web tech support is taken up by Appscrip and necessary solutions provided. Roposo brings in valuable experience and expertise in the domain of short-form video platform to deliver engaging videos to make Glance the dominant vernacular video platform in India.

Funding Chronology For Glance

Glance raised $45 million through PayPal co-founder Peter Thiel’s Mithril Capital in September 2019 to scale its business outside India and bulk up its product offerings. The key motivation to raise funds is for expansion to Southeast Asian markets of Indonesia, Malaysia, Thailand, Philippines, and Singapore.

Founder and CEO of InMobi Group Naveen Tewari stated that the current round has not yet been closed and $30 million to $55 million could further be bagged soon.

InMobi Group, which had raised $320 million prior to latest financing round, has been profitable for years, but funding has been resorted so as to accelerate growth.

With Singapore as the hub for its expansion plans in Southeast Asia, Glance will more than double its headcount in the region soon as it looks to expand and deepen its presence.

Future Plans Glance & Appscrip 

Glance plans to formally launch its service in Indonesia and other markets in Southeast Asia in partnership with the world’s leading smartphone makers. The firm has three subsidiaries and plans to go public next year. But plan to publicly list each division as they mature. The cash cow is the marketing cloud division, will go public first.

Glance plans to expand short-form videos (Glance TV), and mini games (Glance Games) to the lock screen – and Appscrip is working to make it a success. Glance Nearby will enable brands to entice users within a range, and Glance Shopping will explore ways to draw commerce around content.

We shall keep you posted on future developments.

Share on FacebookShare on TwitterShare on Linkedin

Software for Solicitors To Work Remote | Passion For Justice

• Sasi George
• May 12, 2020

With the world practising social distancing or rather physical distancing religiously and out of discernment, ways and means of reaching out to others is breaking new boundaries. Cloud meetings or web conferencing is an online service by which one can hold live meetings, conferences, presentations and trainings via the internet.

With most professions working remotely, the web conferencing software for solicitors can assist the legal fraternity to keep up with clients  and connect by enabling audio and video either on a mobile or your PC / desktop through a VoIP connection.

Appscrip Meet is our cloud-based online meeting software, with audio, video and web conferencing capability. It’s a cloud-based video conferencing tool wherein you can host calls. The design of the software has been inspired by key features available in popular online meeting apps such as Zoom, GoToMeeting, Bluejeans, Cisco WebEx, Slack, Google Meet.

Top Web Conferencing Benefits

It is ideal for businesses, entrepreneurs, schools, solicitors and Universities. Since the code is absolutely customizable, highly scalable and flexible you can add extensions and add-ons of your own.

How Software For Solicitors Can Ensure Justice

The Appscrip Meet software is particularly beneficial for legal professionals. Now with web conferencing tools at your disposal distance is not an impediment to accomplish legal formalities.

Lawyers and solicitors can schedule and host meetings with their clients residing in any part of the world. Clients or solicitors can complete signing of documents electronically and record it. They can electronically endorse an agreement and record the signing process which can be documented as validation.

Our web conferencing software is safe and secure for legal professionals to execute their business without discrepancy. The advantages of online completion of legal formalities have certain undeniable advantages such as:

Reliable and Safe

When you reach out to your client, colleague, or partner, you can rely on our cloud meeting software for a safe and secure connection to carry out formalities without any inhibition.

Notary Formalities

You can notarize any document via video call without any impediment. High standards identity verification system makes the system fool-proof. Record the endorsement of signature for future references.

Remote Collaboration

Our cloud meeting software lets lawyers and solicitors to schedule, host, and record video meetings. This saves on infrastructure, increases client meetings and enhances their efficiency.

Noteworthy Features Of Appscrip Meet

Video Conferencing

The primal feature of web conferencing software is the ability to stay connected with anyone and everyone through audio and video facility anywhere around the globe.

Screen Sharing

The contents of your screen can be shared during video meetings. This includes all the elements on a screen or just one window. The software enables you to control the visibility of your desktop/laptop and to ensure privacy.

Private/Public Conference

The setting up a new meeting is straightforward by sharing a link that possesses a unique channel name. Now anybody with the conference link can join the meeting. Or include a password so that only people with the password for the conference link would be able to join. Registration is not a must.

Schedule Meeting

Appscrip Meet offers the option of scheduling a meeting with the participants residing anywhere on the globe. You can send invitations and reminders as well.

Share Youtube Video

You can share Youtube video clips with participants of a meeting without downloading the video. This would make your online meetings effective and interesting.

Live Stream To Various Channels

You can broadcast your meetings on Youtube or Facebook and this can be viewed live or scheduled for later. You can broadcast the videos on public domains or hold them in private so that it can be accessed via a link.

Work On Documents Together

Our web conferencing software allows you to create or edit documents in real-time. The efficiency of a project can be enhanced through document sharing. Write and update a document by integrating other participants during a video meeting.

Record Audio/Video Meetings

Record audio / video conferences for future reference or share it with participants.

Safe and Secure

All communications remain private as the highest level of security has been inculcated. Therefore the software is ideal for government organizations, state agencies, and legal firms that pursue security and privacy.

Share on FacebookShare on TwitterShare on Linkedin

Impact of COVID-19 on Global Ecommerce

COVID-19 has been disrupting personal, social and business lives. The effects are detrimental in many domains as in economic recession, sales, man-power, future-prospects and other challenges faced by almost the entire world population. Over and above there has been lasting effects on organizations and each firm or industry will experience challenges that are specific to that vertical. But the global ecommerce will gain huge ground.

Almost 47% of US internet users claimed that they are avoiding shopping centers and malls. If the effect of the infection worsens roughly 74% say that they would stay away from shopping centers for good. 32% of respondents said they have been avoiding brick and mortar stores, and more than half promised that they would avoid visiting a store even when the crisis ends.

Products Selling Extensively

But sales of consumer packaged goods are surging. Oat milk sales were up 300% in the month of February. In contrast, water sales went up by 5% which was much below dried beans, energy beverages and pretzels. Sales of medical masks grew 78% during the month of February, compared with the same period last year. By the last week of February, sales were up by 319%.

Consumers are spending less on clothing and more on food and health-products. In the month of April, 52% of US digital buyers purchased clothing, shoes or accessories digitally which was down 4% as in February. And almost 36% of respondents purchased food and beverages online in April, up 9% from February.

Global Ecommerce Trends

More than half of internet users in Germany aged between 18 and 69 said they never shopped for groceries online.  In Germany 41% of online retailers said the number of customer orders had gone down below average. 55% said they expected further decline in the coming months. But the situation is far different in contrast to the situation last year, online orders are 20 times higher in comparison to 2019.

Buy online and pick in store (BOPIS) orders surged to 62% year on year growth from the months of February to March as people began social distancing to shopping so as to limit their exposure.

Ecommerce trends on a simple rule – Customer optimism of their economy is directly proportional to their spending habits.

Globally consumers believe that Covid-19 will have a long lasting impact on personal routine and expenditure. 74% of consumers surveyed believe that the pandemic would impact their buying/shopping behaviour in the future thereby giving a push for global ecommerce.

Online Trends

• 47% of consumers have increased the amount of online shopping more than what they usually did.
• For 41% of the respondents the figure remained the same.
• 30% expect to spend less, not to curtail online buying but rather overall spending habits considering the financial situation.
• 12% shopping online have literally increased their spending from 50% to 100% more than they were habituated of.
• 4% are expected to spend more money on retail purchases because of COVID-19 concerns.
• 56% of consumers are loading up on bulk quantities of goods.
• 29% expect to spend less on retail, reflecting a drop in non- essential purchase and entertainment, due to employment / income concerns.

Products With Highest Sales

• Almost 40% of consumers have not been able to find all that they wanted online.
• After the deepening of the COVID crisis there has been an 817% surge in sales of goods such as hand sanitizers, antibacterial sprays, masks, and gloves.
• The online sale of medicines for flu, cough, and cold has increased by 198%.
• While the sale for pain relievers has increased by 152%.
• Home Schooling and Garden furniture search trends have increased by 130% and 110% respectively in last 2 months in UK and USA.

Consumers Shopping In Physical Stores (Age-wise)

Metrics To Consider

• Online order volume from ecommerce merchants increased 210% in the second week of March.
• S. retailers’ online revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in January.
• Sales in March online saw a rise of 52% with reference to online sales same time last year.
• Walmart online grocery sales in March reached $900 million. An increase of 21% as of February and 100% increase as of the previous year.
• With online retail sales estimated to reach a staggering $6.5 trillion by 2023, the ecommerce sector is without doubt booming.
• With Covid-19, there has been major disruption as consumers have a newfound passion for health and to exercise indoors.
• 45% of consumers have invested in exercise equipment online and 40% of them saying they intend to keep using it up after restrictions are lifted.

Freebies Offered By Giants

• Google Shopping – Merchants Now Can List their Products on Google Shopping for Free
• Ebay – The e-commerce giant announced the launch of “Up & Running Accelerator Program”, designed to assist 71% of small businesses that lack online presence to make a transition to e-commerce.
• Ebay is pledging up to US$100 million in support of the Up & Running Accelerator program.
• Amazon said it would temporarily not require sellers in its marketplace to repay loans provided to them by the firm.
• Amazon is planning to hire 70,000 people for jobs such as warehouse staff to delivery drivers as people are forced indoors due to the pandemic and demand for online orders surged.
• Magento announced three months of free Magento Commerce for all businesses.
• They are also offering free Magento training programs.
• Shopify has extended its free trial from 30 days to 90 days