Wednesday, 21 October 2020

Augmented Reality In Healthcare - Visualizing Health Benefits

 Augmented Reality In Healthcare Visualizing Health Benefits

Augmented Reality In Healthcare Visualizing Health Benefits

Global Healthcare AR market will breach $5,100 million by 2025. The CAGR will be around 28% between 2019 and 2025.

And the AR market should grow into $18 billion valuation by 2023. Augmented reality in healthcare is quickly enhancing patient care and outcomes.

Healthcare and medical fields were among the first to embrace AR in a fruitful manner. In fact, today there are many doctors, nurses and medical professionals interacting with AR apps on a day to day basis to improve patient education and outcomes. Recent hardware and software advances have reduced the cost of augmented reality while improving the experience for users and developers.

Augmented reality is basically the use of displays, cameras, and sensors to overlap digital information in the real world. AR allows us to carry useful information from the digital realm into our perception of the environment around us.

Augmented Reality in healthcare

Healthcare quickly adopted AR technologies to benefit everyone. Education is an obvious utilization of augmented reality in the healthcare field. Healthcare workers need to imbibe a huge amount of information about anatomy and the functioning of the body. AR applications give learners the ability to visualise and interact with three-dimensional representations of the human body.

Augmented Reality in healthcare

Not only healthcare workers benefit from augmented reality – but even patients. It’s a useful tool for patient education, allowing medical professionals to explain patient’s surgical procedures and how medicines work.

Even though surgeons use several techniques to visualise the area to operate upon, augmented reality can easily project 3-D representations of the patient’s anatomy into the surgeon’s field of view that will improve accuracy and outcomes for patients.

Practical Use Cases: AR in Healthcare

AR applications in healthcare are not limited to AR glasses. Today, Physicians use AR effectively even during interventional procedures such as Computerized Tomography (CT) and Magnetic Resonance Imaging (MRI) visualization paths.

Augmented Surgery

AR assists surgeons to visualize bones and internal organs of patients without cutting open a body. Surgeons can in fact get access to real-time, life-saving patient information. They can now use this data during complicated or straightforward procedures.

Surgeons can use AR to study patients’ anatomy. They can enter their MRI data, and CT scans into an AR headset. Then, overlay specific patient anatomy on top of their body before proceeding with the surgery.

This process will allow surgeons to visualize muscles, bones, and internal organs before cutting open bodies. With AR, surgeons can perform accurate and low-risk surgeries, saving time, energy and revenue.

Augmented Diagnosis

Some patients find it challenging to describe their symptoms to medical professionals accurately. With AR, patients will be able to express their symptoms more lucidly. This process will enhance doctor’s capability to determine their patients’ symptoms and help in the diagnosis.

Augmented Practice

Students making mistakes in a real-life procedure is life threatening can be disastrous. Learning during dissection lab and real-life methods is essential. This is where AR can be revolutionary to the field of medicine and education.

AR glasses

Medical institutions are beginning to implement AR into their curriculum to provide students with valuable hands-on learning experience. With AR in education, it would be easy to simulate surgical encounters for students. AR technologies can allow medical students to visualize and practice theory during the training process.

Virtual Collaboration

Even if the primary surgeon is miles away AR can come to your rescue. A specialist on hand in possession of AR tools can follow the instructions of the primary surgeon to complete most complicated procedures.

Doctors use AR for collaborative surgeries, and even have effective meetings on medical issues through AR video conferencing. It could be a life-saving moment when specialists are located far away from the clinic but could give valuable suggestions.

AR assimilation

Help New Mothers with Breastfeeding

Google Glass can help mothers who struggle with breastfeeding get some expert help.

Melbourne-based firm Small World, conducted a Google Glass trial in consultation with the Australian Breastfeeding Association. During the trial, telephone counselors could also see through the eyes of mothers while they breastfeed their kids.

These insights could help struggling mothers get expert advice on this matter. The best part—the mothers didn’t have to do anything out of the ordinary to keep up with technology.

AR Describes Symptoms Better

An accurate diagnosis needs symptoms detailed precisely. Patients sometimes struggle to describe their symptoms which could lead to wrongful diagnosis.

EyeDecide, a medical app, uses the camera for simulating the impact of specific conditions on someone’s vision. Apps like these can simulate the vision of a patient suffering from any specific condition.

This helps patients understand their symptoms and their actual medical situation: as in Cataract or AMD. When patients are able to fathom long-term effects of a particular lifestyle then there is better possibility of them making necessary changes.

AR Finds Veins Easily

Vein visualisation is a practical application of augmented reality that is in use today among the medical fraternity.

AccuVein is helping both nurses and patients’ to complete IVs (intravenous injections) quickly and easily because typically the vein maybe missed the first time around.

Now, AccuVein uses augmented reality via a handheld scanner that projects over the skin and shows nurses and physicians where veins are in the patients’ bodies.

Innovative Drug Information

Imagine having to study some boring and indecipherable drug descriptions. Of course it is fun to know how a drug works in your body. To explore the world of pills while enjoying it through Augmented Reality in healthcare.

Patients can now see how the drug works in 3D. With the help of AR, patients can explore how drugs work. Lab workers can also monitor their experiments with AR equipment.

AR vendors

Study of Anatomy

Case Western Reserve University and the Cleveland Clinic have partnered with Microsoft and released a HoloLens app called HoloAnatomy. It helps to visualize the human body in a simple-and-spectacular way.

The HoloLens Headset from Microsoft helps app users to see everything from muscles to the smallest veins on a dynamic holographic model. Such apps can revolutionize medical education as students would be able to visualize the human body in 3D.

Learn the Human Body

A UK-based company, Curiscope, developed Virtuali-tee a T-shirt. This firm has been popular for creating immersive learning experiences that too via a T-shirt.

The insides of a human body can be visualized through realistic holograms. Virtuali-tee brings anatomy to life, making it fun and exciting for learners to explore the human body.

Augmented reality in healthcare will go about generating value for healthcare systems, medical firms and will enhance patient care considerably.

Augmented Reality In Healthcare

Thursday, 8 October 2020

#4 Among Top 10 Mobile App Development Firms in Atlanta GA (US)

 #4 Among Top 10 Mobile App Development Firms in Atlanta GA (US)

#4 Among Top 10 Mobile App Development Firms in Atlanta GA (US)

Appscrip is back to where it belongs, “The Headlines”. Yet another accolade, yet another feather in the cap, yet another recognition for the efforts put in by the team.

Top App Firms

Top App Firms have brought together a list of highly functional and dynamic Web Application Development Companies; Appscrip ranks #4 in this list of luminaries.

Top App firms aim at finding the leading companies in the web and mobile app development industry. And believe leading Mobile app development firms having mobile-first approach ranks among the major Mobile app development companies.

Read Article: Top 10 Mobile App Development Firms Atlanta

The Financial Times

It was in the month of April 2020 that ‘The Financial Time’s’ announced its ranking of 500 high-growth companies from the Asia-Pacific region and Appscrip made it to that enviable list and that too among the top 30%.

This was a true indicator for readers to identify firms with the clout to survive the pandemic and continue breaking barriers.

Read article: FT ranking: Asia-Pacific High-Growth Companies

The Economic Times and Statista

And a couple of months before that in the month of February ‘The Economic Times and Statista’ launched the inaugural edition of India’s Growth Champions 2020. This was an ambitious initiative that aimed to highlight true accelerators of the Indian economy.

Here too we were placed among the top 30% from among 500 top firms.

Read article: The Economic Times & Statista

Present Scenario

Now the icing on the cake is to be recognized as #4 among the top 10 Mobile App Development companies from Atlanta GA (US). This initiative has been launched by Top App Firms.

CEO & Founder

Rahul & Shivangi
CEO & Founder Rahul Sharma with Partner & wife Shivangi

 

Appscrip began its journey in the year 2014 as a boot-strapped firm with CEO & founder Rahul Sharma at the helm with his wife (Shivangi) as an able partner and companion during this arduous journey of taking Appscrip to where it truly belongs.

Appscrip Inception & Growth

Appscrip evolved from years of creditable experience by being a tech solution provider in the SaaS realm. We take a lot of pride in supporting startups and working with clients across various verticals such as on-demand, social media, transportation, delivery, telemedicine, ecommerce, messaging and shopping platforms.

We ensure to create end to end mobile apps with efforts throughout the product cycle of product ideation, development, branding, marketing, launch and maintenance of mobile apps. We have created solutions similar to Tinder, Zoom, Uber, OfferUp, GoJek, Doordash, Swiggy, Olx, Instagram, Whatsapp, Amazon and many more.

Appscrip - App Development Firms
Team Appscrip

 

We deliver a complete range of IT services to meet the requirements of industries, businesses, and end-users. We comprise of highly skilled app developers (iOS & Android) and designers, project managers, architects, testers, digital marketers and technical infrastructure to come up with excellent applications.

The Future Of Appscrip

We endeavor to continue powering mobile first business models for industries, businesses and end-users. Having successfully built 14 mobile apps that are live in various industry verticals and performing excellently in terms of business, revenue and technology, we are pursuing 6 more.

The backend technology (PreBuilt IP) helps us build custom experiences while ensuring we are not whiling time reinventing the wheel with every platform.

Updates to the Prebuilt IP don’t impact any previous implementations. The code blocks become part of your solution in an un-bundled format and are completely accessible for further customizations. In addition, the front end is developed completely from scratch from designs made specifically for each client in securing your uniqueness.

Financial Time's Ranking

Monday, 5 October 2020

Digital Disruption In Retail Was Waiting To Happen

 Digital Disruption In Retail Was Waiting To Happen

Digital Disruption In Retail Was Waiting To Happen

The digital disruption in retail provides opportunities to acquire new customers, engage efficiently with existing customers, reduce expenses, and motivate employees via various benefits that influences positivity.

The retail industry is prevalent with digital innovation and organizational transformation. Consumers engage with it due to the ease and convenience of being a click away from user reviews, comparison of prices, and endless other possibilities that are a part of online / mobile shopping.

It isn’t surprising that retailers are imbibing digital channels to tap customer preferences. We also notice that online retailers are going the brick-and-mortar way in high-profile locations, seeking to capitalize on the tangible experiences that a device cannot deliver.

Digital disruption in retail

In truth, both traditional stores and online retailers work towards creating a highly personalized, cohesive and consistent shopping experience across all contact points between Digital Customers.

The front end impact in a digital experience is significant and revolves around merchandising, promotions, loyalty programs, point of sale (POS); digital solutions that provide an enriching that experience.

Retailers strive to motivate people to visit stores. To simplify the shopping experience they utilize computer vision, deep learning algorithms, and sensor fusion: hence walk in, grab items, and walk out. To bring about technologies to enhance the retail industry by making shopping a personalized, faster and convenient experience. Estimates for the global retail sales are around 23.6 trillion Euro by 2020, thereby indicating the enormity of its potential for the future.

An extensive analysis to fathom innovation that will impact the retail industry shed light on the major application areas and disruptive technologies. They are:

Augmented Reality

Augmented reality is an obvious choice for innovation to be implemented as far as the retail industry goes. There will be challenges for brick-and-mortar stores in the backdrop of the emergence of ecommerce and the evolution of traditional stores to showrooms is an expected ploy.

Digital disruption

Retailers use this novelty to introduce new concepts of interaction with their customers, such as smart dressing rooms, beacons, or AR catalog apps, increasing customer satisfaction and rising sales.

Paris-based Augment is one example for a startup bringing together the best of both worlds. By connecting on- and offline channels through an augmented reality platform, they are able to create a seamless omnichannel retail experience, already driving engagement and sales for companies like Coca-Cola and L’OrĂ©al.

Virtual Reality

Transferring virtual reality into physical stores enhances opportunities for retailers.

VR offers two core competencies to the retail industry;one is virtual redesigning of a physical store, with avenues for optimization and creation of a novel experience for customers – during every visit.

The second being virtual demonstration of products. We know of the popularity of apps in the clothing and cosmetic industry that holds high potential along with significantly enriched shopping experience. Therefore the experience can be additionally personalized too. Using this technology, firms build a digital shopping experience with unlimited possibilities.

Digital transformation in industries

Development of digital infrastructure and digital money transfer options would encourage Omni-channel retailers. The thin line between virtual and physical retailers is obliterating as evidenced by Amazon’s acquisition of Whole Foods Market Inc. and Walmart’s acquisition of Jet.com. Omni-channel retailing to ensure a seamless experience will further intensify in the future.

Artificial Intelligence

AI utilizes data to understand customer behavior, including preferences of individuals thereby enabling retailers to anticipate customers decisions of purchase.

This could encourage businesses to go ahead and customize entire websites.

AI has been touted to achieve high accuracy rates and this was demonstrated with the prediction of pregnancy of a 23-year-old and even estimating her due date within a small window of probability. AI is a tool that is utilized by tech savvy retailers to drive sales. This technology that drives chatbots and voice-activated shopping devices could go on to replace shopping assistants in the near future.

Digital transformation

Vendors would be equipped with actionable insights based on shelf pictures. AI incorporated start-ups have begun using deep learning algorithms and neural networks. By integrating and leveraging AI, firms seek solutions that are capable of analyzing and recognizing thousands of products.

Smartphones

An astounding 81% customer’s consult their smartphones before concluding a purchase decision, indicating that mobiles will continue its stranglehold over customers in the retail sector.

As mobile purchasing is at its zenith retailers are not only optimizing their websites accordingly but have gone on to add new technologies to their standard business models, as in AR and VR-enhanced apps. They have also upgraded the online and mobile payment models so that payment may be accepted in a plethora of means thereby increasing convenience.

Digital disruption in retail

Firms not only increase convenience but also build brand loyalty in the process. They provide a unique ways to complete retail purchases by removing hindrances that normally stop consumers to finish a purchase. Firms empower consumers to pay using credit cards and divide the cost across several interest-free EMI payments without completing any paperwork or qualifying for a credit facility.

Internet of Things

IoT allows for the gathering of data which can be further analyzed to take more informed decisions with regard to stock control, product placement, and increasing efficiency / enhancing competitive advantage.

One manner of doing this is via Radio-frequency identification (RFID) sensor technology that tracks items through the supply chain and keeps a check on in-store inventory in real-time. Another example is iBeacons, these send consumers notifications when passing by a store so as to increase sales.

A firm WizeShelf which is into retail deals with product availability utilizing IoT. They developed a solution designed to improve stock status visibility through an appliance mounted on top of a standard retail shelf. Equipped with dozens of light sensors to detect the light level above them by which a visual presentation of shelf planogram and by which products that need attention or special promotions can be highlighted.

Data Analytics

Despite a plethora of data sources available – analysing, decoding and understanding it is vital for retailers who looking to cash in on their efforts. When applied correctly, the prospects of big data range to forecast demand, optimize price range and to identify target audiences is unmatched.

Digital disruption effects

One startup has gone on to generate store and customer perceptions for retailers without gathering personal records or biometric data. By integrating advancements into existing business models, corporations can gain a robust competitive edge that could ultimately result in them emerging as industry leaders.

Conclusion – Digital Disruption In Retail

The retail industry is in the midst of an evolution that defies brick-and-mortar stores as well as online sellers.

Emerging technologies will influence the mode people will utilize to shop tomorrow and rest assured those who inculcate these technologies to work, innovate, and make use of analytics will experience higher benefits from this transition.

Disruptive startups are the pacesetters of the implementation of these technologies, showcasing to all the potential it presents. The innovations we have mentioned above are areas that would strongly impact the retail industry in the near future. There are other points of collaboration that would make a difference such as 3D Printing, biometrics, Imaging, face-identification, customization in-store, and, gamification.

With the introduction of online shopping, on-demand delivery, and e-commerce businesses, consumer behavior and preferences have shifted toward an era that is dictated by these choices. Personalization and individuality are in high demand, thereby retailers have turned to disruptive technologies to keep their customers happy and serve in any manner.

Digital disruption in retail